Ivey Publishing
Bank of America and the Chinese Credit Card Market
Product Number:
9B10M055
Publication Date:
08/12/2010
Revised Date:
10/19/2010
Length:
11 pages (6 pages of text)
Product Type:
Case (Library)
Source:
Ivey
This case addresses Bank of America Corporation's contemplated joint venture with China Construction Bank to enter the Chinese credit card market. The case builds on the questions of strategic alliances in foreign markets and the state of the banking and credit industries in China generally.
Learning Objective:
  • Understand the transferability of a business model to a foreign market and assess the implications of the political, economic, social and technological environment on a firm’s strategy in that market.
  • Understand the institutional context of business in a foreign country - specifically the regulatory aspects of the banking industry in China.
  • Explore the cultural implications for business decisions, and the need to understand the nuances of the business model while translating it to radically unfamiliar environments.
  • Understand the role that local partners play in joint ventures and explore some aspects of partnering strategies in overcoming institutional handicaps.
Issues:
Disciplines:
International,  General Management/Strategy
Industries:
Finance and Insurance
Setting:
China, Large, 2005
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (10 pages)
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