Ivey Publishing
Pharmaxis: A Star Performer at Commercialization Crossroads
Product Number:
9B06M093
Publication Date:
11/06/2006
Length:
13 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Pharmaxis is a new biotechnology venture based in Sydney, Australia. The case brings to light the important stages in the growth of the company and the commercialization decisions the company faced. It also highlights both the uniqueness of some of the managing team's decisions and their understanding of the industry. The case underscores the point that good decision-making can overcome apparent barriers to growth. The company is now at a key decision point. It needs to determine the best approach to commercialize its first diagnostic product. The wrong decision could waste scarce financial resources, divert the time of managers and researchers, and jeopardize the reputation of the firm with potential investors.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Setting:
Australia, Small, 2005
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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