Ivey Publishing
Hong Kong's Ocean Park: Taking on Disney (Revised)
Product Number:
9B06M075
Publication Date:
08/30/2006
Revised Date:
02/05/2014 (Format Change)
Length:
16 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Ocean Park was the only amusement park in Hong Kong until 2005 when Hong Kong Disney exploded onto the entertainment scene. This case outlines Ocean Park's history and its response to Disney's encroachment into its market. Ocean Park acted swiftly and decisively to capitalize on the excitement generated by Disney, thus turning what could have been a threat into an opportunity. In terms of business-level strategy, the park moved to accentuate the differences with Disney rather than compete with Disney head-on. As the CEO stated We have no intention of trying to out-Disney Disney. The park focused on its aquarium, animals and thrill-rides as opposed to the fantasy and animated characters that make up Disney's core competence. By following such a strategy, the park was able to capture a large portion of Disney visitors that came from Mainland China. The case also discusses a recent restructuring, as well as, human resources management issues and other challenges that the park faced in 2006.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Hong Kong, Medium, 2006
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (17 pages)
You Might Also Like...

Save In: