Carroway Environmental Systems
(6 pages of text)
New technology being developed by Carroway Environmental promised a clean, inexpensive process to deal with a vexing problem: scrap tires. Using microwave energy, tires were broken down to reclaim their raw materials for sale into a wide variety of markets and alternative uses. Just as important, no harmful wastes and pollutants were created. But the president and chief executive officer was continuing to face challenges to secure additional funding of $2 million required to get his new business venture off the ground. The president was also unsure about where to locate the first large-scale pilot plant. Finally, given that the president envisioned developing multiple sites across North America, should he be looking for a joint venture partner?
This case was written for an undergraduate or MBA class in entrepreneurship, operations or environmental sustainability. Students will be able to discuss recent environmental trends, the challenges of starting a new venture with unproven technology and using basic analytical skills to determine the financial feasibility of a business.
Canada, Small, 2009
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