Ivey Publishing
The YMCA of London, Ontario
Product Number:
9B06M056
Publication Date:
04/28/2006
Revised Date:
09/21/2009
Length:
16 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The chief executive officer (CEO) of a multi-site and multi-business YMCA must determine how to more than double participation levels in the next five years. The case describes how the London YMCA has grown in both participation and size. However, the corporate level strategy has become complicated and the board of directors, CEO and senior management team need to consider a new M-form structure. This has many implications for the CEO, the senior managers and the future growth of the YMCA London.
Issues:
Disciplines:
General Management/Strategy
Industries:
Social Advocacy Organizations
Setting:
Canada, Medium, 2005
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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