Ivey Publishing

Product Details

Asian Paints Ltd. International Business Division
Product Number:
9B06M058
Publication Date:
06/21/2006
Revised Date:
09/21/2009
Length:
24 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Asian Paints, recognized as one of the best managed companies in India, has recently embarked on a significant push to internationalize its activities. The president of the international division is faced with the challenge of simultaneously meeting sales volumes expected, and to contribute to the company's goal of becoming one of the top five decorative paint companies in the world.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
India, Large, 2005
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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