Ivey Publishing
Sun Microsystems
Product Number:
9B06M023
Publication Date:
05/12/2006
Revised Date:
09/21/2009
Length:
11 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The chairman and chief executive officer of Sun Microsystems Inc., is struggling to take the company he co-founded into a profitable direction. There is strong evidence that a new strategy is necessary. Segments of Sun's business are growing but open source solutions and commoditization of products are driving revenues toward zero. Decisions involve market focus, pricing and investment in new technologies. The case illustrates the role of management preferences and the limits to an executive's span of attention/control. Both the chairman's and Sun's success is contingent upon an accurate assessment of the industry and the relative position of partners as well as the ability to generate creative solutions.
Issues:
Disciplines:
General Management/Strategy
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
United States, Large, 2005
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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