Ivey Publishing
Resina: Managing Operations in China
Product Number:
9B06M048
Publication Date:
04/28/2006
Revised Date:
09/21/2009
Length:
21 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Resina is a global manufacturer of resins and surfacing solutions headquartered in Helsinki, Finland, and has three production facilities and 12 sales offices in China. The head of Asia Pacific for Resina needs to decide what should be done about Beijing and Guangdong. Should Beijing remain in operation, be shut down, or moved to another area where demand for liquid bulk resins is stronger. Similar options exist in Guangdong. In aiming towards profitable operations, he needs to consider the buoyancy of local demand, Resina's partner in Beijing, local and foreign competitors and appropriate managers in each operation.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
China/Finland, Large, 2005
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (25 pages) , Traditional Chinese (23 pages)
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