Ivey Publishing
Vestas Wind Systems A/S - Exploiting Global R&D Synergies
Product Number:
9B09M079
Publication Date:
12/23/2009
Length:
17 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
With a change in management in 2005 came a radical reorganization and the announcement of several new strategic initiatives. Among the initiatives was the establishment of the Vestas Technology research and development (R&D) business unit with an aim of achieving global leadership in all core technology areas and, consequently, strengthening the core competence for the company. By 2008, Vestas had succeeded in setting up a global R&D network with R&D centres in Denmark, the United Kingdom, Singapore and India, and, in early 2009, a centre was opened in the United States. This transformed Vestas into a high-tech company and put a greater emphasis on its technological innovations.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International,  Operations Management
Industries:
Manufacturing
Setting:
Denmark; India, Large, 2009
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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