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This is a supplement to PETA's Kentucky Fried Cruelty, Inc. Campaign, product 9B03C045. PETA escalated its tactics to pressure Kentucky Fried Chicken to implement stronger animal welfare guidelines. KFC was once again embarrassed worldwide when an investigation for PETA captured video of chickens being kicked and stomped on by workers at a processing plant that the company used. The footage provided new ammunition for PETA to increase the pressure on KFC to make significant changes, including protesting of KFC executives at their homes and encouraging celebrities to organize a boycott of KFC. Both PETA and KFC testified to the Senate Judiciary Committee presenting their sides of the story. One had to wonder whether the campaign unleashed by PETA had gained enough momentum to pressure the decision-makers at Kentucky Fried Chicken into making meaningful changes in its animal welfare practices, and if so, how the conflicts between KFC and PETA could ever by resolved, given both the increasing escalation and philosophical differences between the two organizations.
Accommodation & Food Services
United States, Large, 2005
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