Ivey Publishing
Segway Human Transporter: More Than a Cool Invention?
Product Number:
9B05M045
Publication Date:
06/22/2005
Revised Date:
01/16/2017 (Format Change)
Length:
10 pages (7 pages of text)
Product Type:
Case (Library)
Source:
Ivey
The inventor and founder of DEKA research was deciding whether to commercialize his latest invention, the Segway Human Transporter, a self-balancing, battery-operated scooter. The transporter was envisioned as an alternative mode of personal transportation in traffic-clogged urban environments. It also had potential application in developing countries with limited transportation infrastructure. With the versatility to carry riders on sidewalks, rough ground, icy surfaces and inside buildings, the market potential seemed unlimited. Yet, the Segway Human Transporter represented an unconventional transportation choice for potential users. Would there be a market for it, or would it be seen as nothing more than a cool invention? Should the inventor proceed with commercialization, and if so, how?
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Manufacturing
Setting:
United States, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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