Ivey Publishing

Product Details

Sofame Technologies Inc.: Sparking Growth in a Mature Manufacturing Company
Product Number:
9B09M070
Publication Date:
10/21/2009
Length:
17 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The president, chief executive officer (CEO) and director of Sofame Technologies Inc. (Sofame) is trying to boost sales at his firm. Sofame is trying to figure out why, with proven environmentally friendly technology, it is unable to achieve rapid rates of growth. The purpose of the case is to exhibit the issues and challenges in selling new technology and to highlight key elements of entrepreneurship, such as sales strategy and managing the sales cycle.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Manufacturing
Setting:
Canada, Small, 2008
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 7B09M070 (15 min)
You Might Also Like...

Save In: