Ivey Publishing
Cartridge World: The Master Franchise Opportunity
Product Number:
9B05M071
Publication Date:
04/28/2006
Revised Date:
10/01/2009
Length:
12 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
An entrepreneur has received additional information on the Cartridge World franchising concept - a store focused on the refilling of printer cartridges. The idea for Cartridge World began in Australia in 1988 and has grown to almost 200 locations in Australia, New Zealand and the United Kingdom. The entrepreneur must look at the market opportunity in Canada and decide whether he should apply for the country's master franchise, a single franchise, or abandon the concept altogether. Students will evaluate a franchise concept based on market opportunity and the franchise contract.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Retail Trade
Setting:
Canada/Australia, Small, 2002
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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