Ivey Publishing
Ontario Machinery Ring (A) - Problem Definition
Product Number:
9B04A021
Publication Date:
11/23/2004
Revised Date:
10/07/2009
Length:
9 pages (4 pages of text)
Product Type:
Case (Gen Exp)
Source:
Ivey
The Ontario Machinery Ring is a cooperative set up to perform a matchmaking service for farmers who want to have custom work done and farmers who want to do custom work. This concept is widespread in Europe but has not been tried in North America. The general manager of the organization has set up a prototype operation and is looking at expansion opportunities. Expansion will take more funds than are available and the general manager has sought financial assistance from the provincial Ministry of Agriculture and Food. Before committing funds to this project, the ministry requires marketing research to measure demand for the machinery ring concept. Supplemental cases, Ontario Machinery Ring (B) and (C), product 9B04A022 and 9B04A023 look at questionnaire development and data analysis.
Issues:
Disciplines:
Marketing
Industries:
Agriculture, Forestry, Fishing and Hunting
Setting:
Canada, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B04A023 (15 pages) 9B04A022 (3 pages)
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