Ivey Publishing
ANI Jewellers: Snowfall Promotion
Product Number:
9B05E021
Publication Date:
02/06/2006
Revised Date:
09/30/2009
Length:
5 pages (3 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The owners of a retail jewellry store must decide whether to continue to offer a snowfall promotion that gave customers a 100 per cent cash refund for all November and December purchases if there was more than 15 centimetres of snow on the following January 7.
Issues:
Disciplines:
Entrepreneurship,  Management Science
Industries:
Retail Trade
Setting:
Canada, Small, 2006
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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