Ivey Publishing

Product Details

Air Miles Canada: Rebranding the Air Miles Rewards Program
Product Number:
9B07A009
Publication Date:
11/21/2007
Revised Date:
04/03/2008
Length:
11 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Air Miles, the largest third party loyalty program in Canada, has more than nine million subscribers. Competition in the loyalty card market is heating up with the entry of Aeroplan and myriad proprietary loyalty programs launched by retailers and other brands, and Air Miles seeks to tighten its relationship with customers. Paradoxically, for a data-driven company focused on influencing consumers individually, Air Miles opts to develop and launch a mass advertising campaign to reconnect with consumers, and just as importantly, to re-energize internally.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
Canada, Large, 2005
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
You Might Also Like...

Save In: