Cameron Auto Parts (B) - Revised
Two years after signing a license agreement in the U.K., the company now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the U.K. licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide whether to enter Europe via licensing, joint venture or direct investment. (This case is a sequel to Cameron Auto Parts (A) - Revised, case 9B06M015.)
When taught back-to-back, the Cameron (A) and (B) cases permit a discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.
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