Ivey Publishing

Product Details

Wgirl, Wboy Calendars (C)
Product Number:
9B04A001
Publication Date:
06/24/2004
Revised Date:
10/07/2009
Length:
8 pages (5 pages of text)
Product Type:
Supplement
Source:
Ivey
The managing director of a fundraising organization has recently taken on the project of raising money for charity by managing the third edition of a calendar. He had guidance from the founder of the original calendar project that raised funds for the fire fighters in New York. He focused his energies on creating high quality calendars but they were still not printed as the due date drew near and he was encountering a number of obstacles. He was beginning to feel a bit let down, but he still had to decide how to market the calendars for maximum effect. This is a supplement to Wgirl, Wboy Calendars (A) and (B), products, 9B02A018 and 9B02A019.
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Manufacturing
Setting:
Canada, Small, 2003
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B02A018 (7 pages)
Supplements: 9B02A019 (2 pages)
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