Ivey Publishing
Microsoft Canada: Marketing Xbox
Product Number:
9B03A023
Publication Date:
11/10/2003
Revised Date:
10/15/2009
Length:
26 pages (15 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The group product manager for Xbox Canada was working on his marketing plan for the product's second year in the Canadian market. Xbox is a video game console and trailed Sony's PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. He knew the gaming market was turbulent and fickle and he wondered what he might do as an encore to the Xbox launch program.
Issues:
Disciplines:
Marketing
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, Large, 2003
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
You Might Also Like...

Save In: