Microsoft Canada: Marketing Xbox
(15 pages of text)
The group product manager for Xbox Canada was working on his marketing plan for the product's second year in the Canadian market. Xbox is a video game console and trailed Sony's PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. He knew the gaming market was turbulent and fickle and he wondered what he might do as an encore to the Xbox launch program.
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Canada, Large, 2003
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