Ivey Publishing
Julie Dempster (B)
Product Number:
9B03C012
Publication Date:
05/01/2003
Revised Date:
10/17/2009
Length:
1 page (1 page of text)
Product Type:
Supplement
Source:
Ivey
This is a supplement to Julie Dempster (A), product 9B03C011. A newly hired vice-president of brand positioning must decide whether to renew her contract after experiencing cross-cultural and equality issues.
Issues:
Disciplines:
Organizational Behaviour/Leadership,  International
Industries:
Other Services
Setting:
Netherlands, Small, 2002
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B03C011 (5 pages)
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