Ivey Publishing

Product Details

CanadaHelps.org
Product Number:
9B03A004
Publication Date:
04/02/2003
Revised Date:
10/15/2009
Length:
13 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Two entrepreneurs have created a not-for-profit online back office system that can be used at no charge by any of Canada's 70,000 charities to reduce their operating costs. The cost of maintaining the system has been underwritten by major financial service firms. Just as the entrepreneurs are about to launch, a for-profit service announces a similar service that targets the same charities. The entrepreneurs are concerned about overlap, pre-emption and possible confusion in the market. They wonder if they should alter their planned strategy or perhaps should just abandon the project.
Issues:
Disciplines:
Marketing
Industries:
Social Advocacy Organizations
Setting:
Canada, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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