Brookfield Properties: Crisis Leadership Following September 11th, 2001
(6 pages of text)
Brookfield Properties is a publicly held, North American commercial real estate company focused on the ownership, management and development of premier office properties located in the downtown core of selected North American markets. Most of Brookfield's assets are in the United States with headquarters in New York and an executive office in Toronto. Four of the properties that Brookfield owns are adjacent to the World Trade Center site and on September 11, 2001 the terrorist attacks had an immediate impact on Brookfield employees, tenants and physical property. With little reliable information and in the face of chaos and human tragedy, the president and chief executive officer must develop an action plan that will ensure the safety of all employees and tenants, deal with grief and suffering, assess the damage, enable the company to return to 'business as usual' and reassure investors and the media of the company's commitment to restore Brookfield's position of market strength.
Real Estate and Rental and Leasing
United States, Medium, 2001
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