Ivey Publishing

Product Details

2001 Canada Summer Games
Product Number:
9B02A029
Publication Date:
02/06/2003
Length:
27 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The Canada Summer Games is a national, premier amateur sports event held biannually. The 2001 Summer Games in London, Ontario faced a challenge in generating revenue by selling spectator tickets to various events. Early sales did not meet expectations and the marketing strategy was revised halfway through the advertising campaign. The marketing manager must determine the impact revising the marketing campaign had on sales and prepare a report with recommendations that could be used by future host cities.
Issues:
Disciplines:
Marketing
Industries:
Social Advocacy Organizations
Setting:
Canada, Small, 2001
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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