Ivey Publishing
mGames
Product Number:
9B02M020
Publication Date:
09/20/2002
Length:
16 pages (14 pages of text)
Product Type:
Case (Gen Exp)
Source:
Ivey
mGames is a manufacturer of game-based software for portable computers, PDAs and cell phones. The company's new chief executive officer has just been informed of a potential hostile takeover of the company by a major PDA manufacturer. At the same time he receives a phone call from a senior executive at a Scandinavian telecommunications company expressing interest in forming a partnership. With all of this happening, the chief executive officer faces growing pressure from the company's chairman to address ongoing performance problems. In a complex and changing environment he must make a strategic choice as to which group of customer groups (traditional handheld gaming device manufacturers, telecom manufacturers or PDA manufacturers) the company should focus on.
Issues:
Disciplines:
General Management/Strategy
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
USA, Medium, 2002
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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