Ivey Publishing
WGirl, WBoy Calendars (A)
Product Number:
9B02A018
Publication Date:
09/20/2002
Revised Date:
10/28/2009
Length:
7 pages (4 pages of text)
Product Type:
Case (Field)
Source:
Ivey
A student contemplates creating and selling calendars to fellow students in order to raise funds for charity. He must decide the nature of the calendars, the target audience, the pricing, promotion and distribution of the calendars. The supplement (B) case, product 9B02A019, outlines the promotion and distribution of the calendars, and provides a reaction to the calendar. The supplement (C) case, product 9B04A001 discusses the publishing of the third edition of the calendar.
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Social Advocacy Organizations
Setting:
Canada, Small, 2001
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B04A001 (8 pages)
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