Ivey Publishing
Liquor Control Board of Ontario (A): Market Segmentation
Product Number:
9B00A020
Publication Date:
08/28/2002
Revised Date:
01/07/2009
Length:
29 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The project manager for the Liquor Control Board of Ontario faces store network decisions in southeast Toronto. The Liquor Control Board of Ontario has developed a new five-year strategy in which all of their stores will be revamped into one of the four new formats, which has led to a review of every one of their nearly 600 retail locations. With a store within five minutes of 86% of the population of Ontario, the project manager's task is not about expanding coverage but rather improving the performance of the retail network. The (A) case focuses on what to do about a particular store in the area. The Liquor Control Board of Ontario (B): Market Segmentation, product 9B00A021 is a short follow-up about further decisions on store layout and merchandising. (A higher price applies to this case due to color exhibits.)
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
Canada, Large, 1999
Intended Audience:
Undergraduate/MBA
Price:
$9.80 CAD / $9.50 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B00A021 (3 pages)
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