Ivey Publishing
Textron Ltd.
Product Number:
9B01M070
Publication Date:
03/28/2002
Revised Date:
11/09/2012 (Format Change)
Length:
10 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Textron Ltd. is a family-owned manufacturer of cotton and sponge fabricated items. The company wants to expand its business with an offshore manufacturing enterprise that will fit with the company's policy of caring for their employees and providing quality products. The company is looking at two options: a guaranteed outsourcing purchase agreement or a joint venture. After several meetings with offshore alliance candidates the vice-president of the company must analyse the cross-cultural differences to established corporate guidelines of global ethics and social responsibility that the company can use in their negotiations with a foreign manufacturing firm.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Manufacturing
Setting:
China, Medium, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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