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Ivey Publishing
Tinplate Company of India: Need for a Conceptual Focus
Product Number:
9B01A011
Publication Date:
03/11/2002
Revised Date:
04/26/2011
Length:
11 pages
Product Type:
Case (Field)
Source:
Ivey
Tinplate Company of India is a leading manufacturer of tin packaging for food and beverage products and batteries. Changes in government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company. The company must decide whether to continue with its current market strategy, determine how it can compete with foreign companies or determine if they are missing other strategic opportunities based on organizational buying behaviours.
Issues:
Market Segmentation; Competitiveness; Market Strategy; Product Management
Disciplines:
International,  Marketing
Industries:
Manufacturing
Setting:
India, Large, 1995
Intended Audience:
MBA/Postgraduate
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
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