Tinplate Company of India: Need for a Conceptual Focus
Tinplate Company of India is a leading manufacturer of tin packaging for food and beverage products and batteries. Changes in government policy on importing materials, new types of packaging products and customer dissatisfaction present challenges for the company. The company must decide whether to continue with its current market strategy, determine how it can compete with foreign companies or determine if they are missing other strategic opportunities based on organizational buying behaviours.
Market Segmentation; Competitiveness; Market Strategy; Product Management
India, Large, 1995
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