Ivey Publishing
Tandesic Corporation - From CRM to PRM
Product Number:
9B02E005
Publication Date:
03/11/2002
Revised Date:
11/30/2009
Length:
10 pages
Product Type:
Case (Field)
Source:
Ivey
Tandesic Corporation was founded by three entrepreneurs to develop customer relationship management solutions. Funded at the height of the Internet bubble with plans for an initial public offering, the company has discovered that its core software product is undifferentiated and constrained by changes in technology. Faced with a financing gap and with less than 12 months venture capital funding remaining, a new chief executive officer is installed. The new chief executive officer must analyse four options: re-write the software product, sell the company, close it down or refocus. He wonders if he has identified all of the challenges facing the company as he decides on the direction the company must go.
Issues:
Disciplines:
Entrepreneurship,  Information Systems
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, Small, 2001
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
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