Chen Beibei Chooses a Franchise
An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.
China; Franchising; Manufacturing Strategy; Cost/Benefit Analysis
Accommodation & Food Services
China, Small, 2003
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