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Ivey Publishing
Chen Beibei Chooses a Franchise
Product Number:
9B05D013
Publication Date:
09/27/2005
Revised Date:
09/28/2009
Length:
7 pages
Product Type:
Case (Field)
Source:
Ivey
An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.
Issues:
China; Franchising; Manufacturing Strategy; Cost/Benefit Analysis
Disciplines:
International,  Operations Management
Industries:
Accommodation & Food Services
Setting:
China, Small, 2003
Intended Audience:
Undergraduate/MBA
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
Associated Materials
Translations: Simplified Chinese (7 pages)
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