Tata Motors' Acquisition of Daewoo Commercial Vehicle Company
(9 pages of text)
In January 2004, the chairman of the India-based Tata Group, announced that the Tata Group would focus its efforts on international expansion to become globally competitive. This largely domestic vehicle manufacturing firm subsequently acquired a leading established South Korean firm, Daewoo Commercial Vehicle Company (DCVC). This case focuses on the background of the firms and the acquisition, and the bidding and acquisition process. It provides information on the interests of the acquirer and target, and how both came to see the value in the acquisition. The Tata Group acquisition presents an uncommon situation of how an Indian firm acquired a firm in South Korea while overcoming a series of cultural and other barriers. An analysis of this case provides the basis for determining what criteria should be considered to guide a successful acquisition. A companion case is also available, Tata Motors' Integration of Daewoo Commercial Vehicle Company
- To evaluate the strategic interests of acquirers and targets and to examine how these interests affect the process and outcomes of an acquisition.
- To illustrate the effective management of the many challenges that acquirers face in successfully bidding for and acquiring targets.
- To illustrate an uncommon situation of how an Indian firm acquired a firm in South Korea, overcoming a series of cultural and other barriers.
- To illustrate a successful acquisition.
South Korea;India, Large, 2004
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