NRG Investments: Choosing an Internet Startup for Venture Capital Financing
(7 pages of text)
NRG Investments is a venture capital group whose current area of investment interest lies in Internet startups that specialize in information personalization software and infrastructure software. The director of NRG Investments is in the process of researching two very similar business plans in an effort to determine which idea, if either, merits NRG's $500,000 venture capital financing package. Management representatives from each of the two companies, ConciergeConnectInc. and Hotel Services Online, have already met with NRG Investments to provide the details of their Internet business plans. Both companies provide software packages that would interconnect concierges in high-traffic hotels, condominiums and offices with a wide variety of service providers (e.g., travel services, restaurants, ticket purchases, etc.). Both sets of entrepreneurs have been identified by NRG as being capable managers. The director's decision will therefore be based on her assessment of the products, market attractiveness, technology, revenue models, potential partnerships, possible exit strategies and company values.
Finance and Insurance
Canada, Medium, 2000
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