SpeedTest is a Finland-based entrepreneurial high-tech start-up company that competes in the clinical research segment of the world-wide pharmaceutical industry. More specifically, the company has developed a mobile device to record drug testing information from patients, which has the potential to radically speed up the drug testing process. The newly hired chief executive officer has a mandate to identify the customers for its product, come up with a pricing model and construct a business model to develop a position of advantage for the nascent company.