Ivey Publishing

Product Details

Surgery Futures Research
Product Number:
9A99M048
Publication Date:
01/26/2001
Revised Date:
01/21/2010
Length:
15 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The founder of Surgery Futures Research, a London, Ontario-based startup, developed a new technique to assist with minimally invasive surgery. His innovation eliminated the need for incisions and retractors to manipulate the bowel, and relied instead upon magnets and an ingestible fluid. He put his surgical residency on hold and spent several years developing the technology as a sideline to his medical career. He invested his time, personal savings and much of his income into this enterprise. Even under the most optimistic scenario, commercialization was still years away and would require significant expenditures for research, development, manufacturing and marketing. At age 35, and with his wedding approaching, he felt the time had come to reevaluate the venture, considering what actions needed to be taken to commercialize the technology and what role he should play in the process.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Health Care Services
Setting:
Canada, Small, 1999
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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