Ivey Publishing

Product Details

Silent Witness Enterprises Ltd.
Product Number:
9B00M004
Publication Date:
01/25/2001
Revised Date:
01/08/2010
Length:
21 pages (14 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Silent Witness Enterprises Ltd. was one of Canada's fastest growing technology-based firms. The 14-year-old publicly traded company created a new market niche in the security surveillance industry by introducing novel applications of VCR-based technology. The company's founder forecasted growth that would take the company from annual revenues of $34 million in 1999 to $250 million by 2005. In achieving these goals, he must decide how to balance the need to sustain innovation and new product development, while at the same time, develop the capabilities needed to manage the firm's increasingly complex operations.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Manufacturing
Setting:
Canada, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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