Ivey Publishing
Synnex International: Transforming Distribution of High-tech Products
Product Number:
9B08A019
Publication Date:
12/01/2008
Revised Date:
07/08/2014
Length:
22 pages
Product Type:
Case (Field)
Source:
CNCCU/Ivey
The case describes how Synnex Technology International Corporation (Synnex) in Taiwan transformed itself from a local distributor of electronic components into a global logistic conglomerate of communication and information products between 1985 and 2007. The case analyzes the channel structure of electronic product distribution and explains how Synnex introduced innovative practices to transform its operation. The case is designed for MBA students to grasp some fundamental issues related to distribution channel design and supply chain management in a marketing or logistic management course.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Manufacturing
Setting:
Taiwan, Large, 2007
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
Associated Materials
Translations: Traditional Chinese (22 pages) , Simplified Chinese (19 pages)
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