Ivey Publishing

Product Details

Wall Street Journal: Print vs. Interactive
Product Number:
9A99M030
Publication Date:
10/28/1999
Revised Date:
01/18/2010
Length:
13 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
One of Dow Jones & Company's most respected brands, The Wall Street Journal, is threatened by Internet news providers, including their own Interactive Edition. The company is unsure whether the Interactive Edition will be a substitute or a complement to the Print Edition. The case focuses on changing industry boundaries, new technology, potential cannibalization, and a threat to the company's traditional business model. Industry analysis of both print and interactive publishing is discussed, as is resource leveraging across the two formats.
Issues:
Disciplines:
General Management/Strategy
Industries:
Manufacturing
Setting:
USA, Large, 1999
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Spanish (15 pages) , Simplified Chinese (13 pages)
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