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Ivey Publishing
Unicon Concrete Products (H.K.) Ltd.
Product Number:
9A98D006
Publication Date:
03/02/1998
Revised Date:
09/25/2000
Length:
15 pages
Product Type:
Case (Field)
Source:
Ivey
Unicon supplies pre-cast concrete products to the flourishing construction market in Hong Kong. The deputy managing director, is evaluating an opportunity to pursue a blanket regulatory approval for Unicon's custom-designed concrete products with its largest customer, the Hong Kong Housing Authority. This opportunity promised to offer cost savings to both Unicon and this customer, although questions remain about the broader implications for Unicon's manufacturing operations and other customers. At the same time, management must develop a plan to expand its manufacturing capacity if Unicon hopes to capitalize on the rapidly expanding market and fend off new competitors from mainland China.
Issues:
Government Regulation; Product Life Cycle; Manufacturing Strategy; International Business
Disciplines:
International,  Operations Management
Industries:
Manufacturing
Setting:
Hong Kong, Medium, 1997
Intended Audience:
Undergraduate/MBA
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
Associated Materials
Translations: Spanish (15 pages) , Traditional Chinese (15 pages) , Simplified Chinese (12 pages)
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