Visioning at Xerox Canada
(5 pages of text)
This case describes the visioning process at Xerox Canada. The chairman, CEO and president of Xerox Canada has been meeting with her leadership team since eight o'clock in the morning to craft the organization's new vision statement. Three and a half hours into the meeting the team hits a road block. With 30 minutes left in the session, the CEO must decide whether and how to proceed. (A three-minute video can be purchased with the case, video 7A95M015
- To provide an opportunity for students to examine and reflect upon the visioning process. The case is intended to act as a mechanism for surfacing the student's assumptions on vision statements and the process by which they are developed.
- To discuss the value of vision, the visioning process, and the content of vision statements. The case is not intended to provide students with a right answer about vision.
- To have the students walk away with a greater appreciation of the visioning process and the factors that need to be considered in developing and implementing a vision.
Canada, Large, 1994
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