Canada Post Corporation & The I-way
The newly appointed senior vice-president of Canada Post Corporation's (CPC's) electronic products and services faced the challenge of assessing what impact the Information Superhighway (I-way) would have on CPC's future. CPC had transformed mail service in Canada from simplistic physical sorting to intelligent mechanized distribution. Although commercialization of the I-way attracted increasing news media and business attention daily, no one could answer exactly what the I-way would become, who would have access to it, who would administer the network, and how it would change CPC and other information transfer businesses. The case challenges students to analyze a complex and rapidly changing competitive environment where industry boundaries are blurred. (A 25-minute video can be purchased with this case, video 7A95M006.)
Following a market research exercise, students will be required to make an analysis of the industry, and from that analysis, suggest implications and recommend a strategy for CPC.
Information, Media & Telecommunications
Canada, Large, 1994
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions