Ivey Publishing
McIntosh Gallery
Product Number:
9A94J021
Publication Date:
05/04/1995
Revised Date:
02/25/2010
Length:
15 pages
Product Type:
Case (Field)
Source:
Ivey
The McIntosh Gallery, a not-for-profit organization, faces a marketing problem. The volunteer promotion director has the task of finding ways to increase awareness and attendance to the Gallery within a very tight promotional budget. A limited amount of market research and related information should help students to come to their recommendations for the future.
Learning Objective:
The objectives of this case are to: encourage insightful audience analysis using market research information; develop a communications program within a limited budget; explore arts marketing issues.
Issues:
Disciplines:
Marketing,  Introductory Business
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Small, 1993
Intended Audience:
Introductory
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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