Ivey Publishing

Product Details

Jadelink and the Luxury Goods Market in China
Product Number:
9B08M052
Publication Date:
07/17/2008
Revised Date:
07/28/2008
Length:
19 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The experienced entrepreneurial chief executive officer (CEO) of Jadelink International Limited was striving to create a modern jewelry brand representing a new perception in jade. The CEO has achieved early success by growing sales rapidly and bringing Jadelink products to Shanghai, the trendiest city in China. But the company wanted to expand business to the Asian and international luxury goods markets. This requires intensive capital to continue to build up the company scale. This case examines the establishment of a new business in China, managing business growth and acquiring venture capital. It also allows discussion of factors leading to successful entrepreneurship and dealing with business highly associated with industry tradition, people connection, and product design and innovation.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Retail Trade
Setting:
Hong Kong;China, Medium, 2008
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (18 pages)
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