Bell Canada: The Profit Orientation Seminar
(7 pages of text)
A manager at the Bell Institute for Professional Development, has just finished developing the Profit Orientation Seminar and is about to train individuals to deliver it to over 50,000 Bell employees. She must consider the issuers of training and development, managing change and evaluating the success of the training program.
To assess environmental (market) influences on an organization and to evaluate the effectiveness of training and development programs designed to meet those challenges. This case is a classic example of the concept of team goal-setting, interpreting the organization's overall objectives into goals that each subunit can support, and which will ultimately lead to the success of corporate aims. Overriding all, this case challenges decision-makers to address the management of change, change which may cause the organization to down-size.
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Canada, Large, 1991
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