Ivey Publishing
Bell Canada: The Profit Orientation Seminar
Product Number:
9A92J010
Publication Date:
09/07/1994
Revised Date:
04/01/2010
Length:
12 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
A manager at the Bell Institute for Professional Development, has just finished developing the Profit Orientation Seminar and is about to train individuals to deliver it to over 50,000 Bell employees. She must consider the issuers of training and development, managing change and evaluating the success of the training program.
Learning Objective:
To assess environmental (market) influences on an organization and to evaluate the effectiveness of training and development programs designed to meet those challenges. This case is a classic example of the concept of team goal-setting, interpreting the organization's overall objectives into goals that each subunit can support, and which will ultimately lead to the success of corporate aims. Overriding all, this case challenges decision-makers to address the management of change, change which may cause the organization to down-size.
Issues:
Disciplines:
Organizational Behaviour/Leadership,  Introductory Business
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, Large, 1991
Intended Audience:
Intro/Undergraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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