Ivey Publishing
Kellers' Freehouse (C)
Product Number:
9A90K003
Publication Date:
01/01/1990
Revised Date:
02/28/2002
Length:
4 pages (2 pages of text)
Product Type:
Case
Source:
Ivey
The third case of the Kellers' Freehouse series focuses on the development of a marketing plan. A marketing analysis framework will be used to make decisions regarding the pricing policies, product offering, place, and promotion of the brew pub. See Kellers' Freehouse (A), Kellers' Freehouse (B), Kellers' Freehouse (D), Kellers' Freehouse (E), Kellers' Freehouse (F)
Learning Objective:
To lead the students through the development of a marketing plan.
Issues:
Disciplines:
Marketing,  Introductory Business
Industries:
Accommodation & Food Services
Setting:
Canada, Small, 1989
Intended Audience:
Introductory
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
$2.25 CAD / $2.25 USD Digital Download
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