Ivey Publishing
Hong Kong Disneyland
Product Number:
9B07M013
Publication Date:
10/04/2007
Revised Date:
05/23/2017 (Format Change)
Length:
16 pages (14 pages of text)
BestSeller:
2012
Product Type:
Case (Field)
Source:
Ivey
Disney began internationalizing its theme park operations with the opening of Tokyo Disneyland in 1983, which is regarded as one of the most successful amusement parks in the world. Disney attempted to replicate this success in France, which is the largest consumer of Disney products outside of the United States. In 1992, they opened Disneyland Resort Paris, which is largely regarded to be much less successful than the park in Japan. This case explores Disney's efforts to open its third park outside the United States; Hong Kong Disneyland. It begins by discussing the experience of Tokyo and Paris Disneylands, and then discusses the opening of Hong Kong Disneyland, including the structure of the deal, and how the operations, human resources management and marketing were tailored to fit the Chinese cultural environment. The case also discusses the tourism industry in Hong Kong and the particular problems that were encountered during the first year of operations. The stage is set for students to discuss whether Disney's strategic assets have a good semantic fit with Chinese culture.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Hong Kong, Medium, 2006
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Japanese (18 pages) , Simplified Chinese (14 pages)
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