The Plastilene Group: Sustainable Innovation Strategy
(8 pages of text)
In 2020, the corporate purchasing and sustainability manager at the Plastilene Group (a plastics producer based in Colombia) needed to address a sustainability challenge. In response to media and legislative attacks and consumer behaviour changes regarding the use of plastic products globally, the corporate purchasing and sustainability manager, supported by the company’s chief executive officer, was tasked with leading a strategic renewal in the 62-year-old business group known for its integration of various lines of innovation both inside and outside its organization. The organization’s process of strategic renewal had arisen from the theories of sustainability and the circular economy. How could the company management enhance not only the sustainable innovation strategy within the organization’s structure, but also its spirit of corporate entrepreneurship and innovation?
This case is suitable for graduate-level courses in innovation and entrepreneurship, management, sustainability, or environmental engineering. Students should have some interdisciplinary knowledge in innovation, corporate entrepreneurship, and sustainability. After working through the case and assignment questions, students will be able to
- understand the applicability of strategic renewal as a tool for innovation and corporate entrepreneurship when implementing a new strategy or a new business model;
- appreciate sustainability as a differentiation and survival strategy;
- identify the main components of the circular economy; and
- recognize the business impact and benefits of implementing strategic renewal and the circular economy.
Colombia; Ecuador; United States; Guatemala, Large, 2020
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