Innovative Automation: Coping with COVID-19
(9 pages of text)
In early April 2020, COVID-19 began impacting trade, commerce, and industry globally. The founder and president of Innovative Automation Inc., a custom machine builder in the small and medium enterprise sector in Ontario, Canada, was facing two main dilemmas. First, how should he ensure that the internal channels of communication at the company remain open as its employees—like everyone in the rest of the province and indeed the rest of the world—dealt with a largely unknown virus? Second, how should the company enforce social distancing—made mandatory by the provincial government in its bid to contain the spread of the virus—at its manufacturing facility?
This case can be used in undergraduate- and graduate-level courses on communication challenges, in the context of the small and medium enterprise sector. After working through the case and assignment questions, students will be able to
- develop a crisis communications strategy;
- execute a crisis communications strategy; and
- evaluate a crisis communications strategy.
Canada, Medium, 2020
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