Ivey Publishing

Product Details

Airparking: Digitalizing Shared Parking
Product Number:
9B20E020
Publication Date:
12/01/2020
Revised Date:
12/01/2020
Length:
10 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Yueting Network Technology Company Ltd. (Airparking) was founded in Guangzhou in 2015 by a pair of former managers from a large, state-owned real estate company to solve a common problem in Chinese metropolitan cities: a severe lack of parking space. Airparking's business model, based on the sharing economy concept, allowed the company not only to optimize the distribution of parking spaces but also to increase the operational efficiency of parking lots through digital technologies and solutions. As the company grew, the founders pivoted their business model by spinning off an asset-management branch focused on financializing their digital technologies and parking facility management capabilities. By 2019, Airparking was a relatively mature regional start-up, and the co-founders were looking forward to future growth and looking for ways to scale both the Airparking platform and the related asset operation platform. Their dream was a ¥10 billion valuation for each.
Learning Objective:
This case is suitable for graduate- and undergraduate-level courses on e-commerce, sharing economies, and digital business models, particularly for businesses in China and Asia. After working through the case and assignment questions, students will be able to do the following:
  • Identify the key success factors of digital entrepreneurship in China.
  • Explain the advantages and disadvantages of a consumer-to-business-to-consumer model.
  • Describe key concepts related to digital strategies.
  • Explain how start-ups can develop and leverage competitive advantages.
    Issues:
    Disciplines:
    Information Systems
    Industries:
    Real Estate and Rental and Leasing
    Setting:
    Medium, 2020
    Intended Audience:
    MBA/Postgraduate
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
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