Hero Motocorp Limited: Increasing the Impact of CSR Programs
(7 pages of text)
The chief information officer and head of human resources at Hero MotoCorp Limited, India’s largest two-wheeler company, was responsible for overseeing the company's corporate social responsibility (CSR) programs. Under his leadership, the company's CSR team had started an ambitious project to provide livelihood and skills training to girls and women from marginalized socio-economic backgrounds. By March 2019, the program had helped many women become financially independent by providing training and opportunities to earn a living. These women otherwise lacked the resources and family support to gain employment or start their own business. However, the head of CSR wondered whether or not the company had done enough for women to reach their goals and become independent. Although the various CSR programs at Hero MotoCorp Limited had been successful, how could the company scale up its CSR programs for greater impact to help more girls and women?
This case is suitable for graduate- and executive-level courses that cover CSR and sustainability. After working through the case and assignment questions, students will be able to
- evaluate the regulatory and social conditions of the communities within which a business operates;
- understand the social change process within the communities nearby the business;
- appreciate the importance of measurement in a company’s social intervention project; and
- evaluate the growth or scaling opportunities of a company’s CSR initiatives.
India, Large, 2019
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