Ivey Publishing
TCLK: Blockchain-Powered Information Platform
Product Number:
9B20M159
Publication Date:
09/09/2020
Revised Date:
09/09/2020
Length:
14 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In February 2020, an entrepreneur and his team in China created a mobile application called Tong Cheng Lian Kang (TCLK), which crowdsourced information on publicly known cases of COVID-19, enabling users to find out if they might have been exposed to an infected individual. The application leveraged blockchain technology to record and validate user submissions of COVID-19 cases to ensure that submission and validation data were immutable, transparent, and decentralized. Users could volunteer to submit publicly recorded cases of COVID-19 or to validate the submissions of others in exchange for digital tokens on the blockchain platform, which they could use to redeem small gifts. As the number of new COVID-19 cases decreased, the entrepreneur wondered how to expand the blockchain concept to build a more sustainable business model. He was considering three options: expanding internationally, which would require building trust with users who lacked familiarity with Chinese applications; diversifying within the healthcare industry by expanding to a business-to-business model, possibly by linking prospective patients to hospitals and health care; and applying the blockchain concept to address issues in industries outside of healthcare. How could he best ensure the sustainability of TCLK?
Learning Objective:
This case is suitable for undergraduate- and graduate-level courses on strategy, innovation, and disruptive technologies. After completion of the case and assignment questions, students will be able to:
  • Understand the challenges of efficiently disseminating information during a pandemic.
  • Assess the key features and benefits of blockchain.
  • Evaluate the ability of blockchain features to increase the efficiency of information sharing.
  • Consider the challenges and considerations of implementing disruptive technology in a crisis environment.
    Issues:
    Disciplines:
    General Management/Strategy,  Entrepreneurship,  International
    Industries:
    Information, Media & Telecommunications
    Setting:
    China, Small, 2020
    Intended Audience:
    Undergraduate/MBA
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
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